Since past few years, the concept of videos and short movies has been on the peak. In fact, it has been replacing huge advertisements written on flex. Now you see videos everywhere, television, text messages, online advertisements, billboards and recently on even restaurant menus.
Additionally, social media has made it even easier to share and upload videos and movies, YouTube is the second largest social network as of late 2016. Facebook, twitter, Instagram, and many other apps allow such facilities.
Creating and editing own videos and short films was never easier, now everyone has apps installed and devices for filming, editing and publishing videos.
According to the latest report: a user’s positive experience with a video ad increases their purchase intent by 97% and brand association by 139%. Which is a huge aid for businesses because all you need is a catchy video.
To tell you how greatly a video content affects the message, I have stated several logical facts below that will give you a better understanding.
Greatest key-nonverbal communication:
You would be surprised to know that 90% of the medium through which communication is done is nonverbal. While rest of the 10% is done through oral and written. It is not enough to know just the context of the message, but also the tone, body gestures, facial expressions and other visual cues that are best expressed through a video clip.
Not only that, but videos add more powerful effect by background images and music, and vibrant colors that play a vital role in making a message more convincing and effective to the audience. While if we talk about written text it only relies on precise word choice, punctuation and visual features like emoticons to establish the right tone.
Grabs your attention immediately:
When most of your sensory organs are engaged, you tend to pay attention to that specific thing/act immediately. While watching videos your visual and audial senses are engaged, when you hear something it automatically convinces you to look at it and get to know what is being done and said.
People are more interested in listening to concise context and see exciting videos than just reading an ad.
The rest depends on how carefully the video/movie is made by keeping interest of the audience top most priority.
Video composes all other mediums:
When audial and visual mediums are included in a video, viewers can better understand its message, meaning more people will be willing to share the video, which is easily done through social media. So although using several diverse means of communication is the best way to reach your audience, but if you had to choose the most effective one, you know what to do.
A video consists of a podcast and an article all in one and includes limitless images, info graphics, and text. No other medium has this ability.
Manipulation of emotions can be easily done:
There are many newspapers read by countless people every day, but it targets only specific audience. But when political disputes and cultural differences take a wrong turn, many such movies and short films are produced to manipulate emotions of the audience and change their point of view regarding that specific matter or controversy.
You and I are one of them, we are easily convinced if videos target our emotions and needs.
Offers rich and rapid content:
There is no doubt that reading takes more time than watching. Even podcasts take long because there is no visual aid to support. Visual aesthetics combined with audio allows the information being provided to be delivered several times as fast.
Let’s take an example, you have a picture that is being explained by a speaker, and then you have a picture that is being explained by a paragraph written below. You will definitely choose the 1st one.
It fuels action:
Videos have proved to be more persuasive than other mediums. As it offers a most authentic interaction, viewers are open to see what the user has to say. To make this simpler, let’s take example of a video game. Will you be more excited by full-immersive virtual reality game or chess? Of course virtual reality game! Why? It is powerful enough to engage your sense and lets you participate both physically and mentally to a greater extent. Applying that to written and video based add, it has been proven through a research that videos promote 380% more clicks than a regular sidebar call-to-action. In other words, video boosts a user’s likelihood of taking action on what they see.
More convenient and exciting production:
Would you prefer making a video through your smart phone on a specific topic with a speaker elaborating it or writing an article about it? You would certainly need a long planning for an article to write and publish it, still having no guarantee how much audience will be affected. On the other hand, Several YouTubers have gained millions of subscribers just by producing unscripted vlogs of their daily lives. And the key elements are all those facts that I have mentioned above.
Best source for enhancing social communication:
Firstly, now a days instead of hearing someone or reading what someone has said, people prefer video calls and short videos of certain activities to satisfy the craving for genuine interaction. All you need is a smartphone and internet connection. Not only is video a major asset for businesses, but individuals are finding it to be socially irreplaceable.
Secondly, coming up to the hidden fact. Videos and movies are a powerful source of emotional and mental manipulation that can either build bridges or ruin nations.
The major factor behind businesses earning handsome amount is fulfilling the demand of its audience, and that is what matters the most. Movies have been greatly effective since ages, but the future of videos as well seems brighter ahead.
This article does not mean to devalue the importance of books and novels but merely highlight the best interest of audience.