How to market a product and business on a low budget

If you’ve recently started a new business you must be low on cash, it’s not every time that a business reaches the skies in terms of finances as soon as it is started, in fact, small businesses and entrepreneurships take time in making good money but marketing and advertising products requires huge sums. Don’t worry even if the pocket is not heavy, you don’t need to have a heavy heart. Instead, you can advertise smartly and create a name of your own even when you have tight pockets.

Social media:

It is an age of ever increasing social media use, over 88% of the people already use social media and this digit only keeps on increasing not the other way around. Just about anything can get viral and gain popularity these days. One of the best ways to market your product is to become a social media geek or hire someone who is good at this task. Facebook, twitter, Instagram, pintrest and many more to name, all can assist you very well! Get active on all social media platforms, devise ways and plans to market your product there in a way that would stop people from scrolling and the attention that has been grabbed would linger on until they are convinced as well the message stays in the back of their minds. Yes, this is the tricky part- the advertise formation. But if you use more brain then you’ll need to put it lesser effort to make it viral. It’ll automatically spread among people through ‘snowball effect.’

Digital Marketing:

Though social media also comes under the umbrella of digital marketing but it is huge categorically that requires its own representation. In this hyper-digital age, there are numerous ways to advertise a product without having to spend a single penny. Apart from social media other forms of online marketing include:

  • Creating a website
  • Blogging
  • Online contests
  • Videos
  • Webinars
  • Product use tutorials
  • Email marketing
  • Publishing attractive content

Outdoor advertisements:

Apart from digital marketing, outdoor advertisements are very important, why? Because not everybody has a digital footprint. Mostly adults have a good purchasing power but are not socially and digitally active therefore they need to be targeted in the places where they will actually pay attention. There is not always a need to go big or invest a huge amount of money on outdoor billboards in order to get your name known. There are other methods to market yourself known among the people who are not very active in the digital world, such low cost methods include:

  • Pamphlets
  • Brochures
  • Wall painting (with permission from owners to access building walls)
  • Stamped/ painted balloons
  • Outdoor contests
  • Sample testing
  • Giveaways
  • Publicity stunts
  • Stalls

Public relations:

  • Create an eye catching business card
  • Attend social events and engage in fruitful conversations
  • Develop referral programs
  • Host events or classes
  • Develop industrial partnerships


Even some huge marketing campaigns go flop even though they have been invested with tons of money and the same time some investment campaigns go big only because they have been devised smartly and they get successful in gaining public attention. The game of marketing is more about brains than money. Don’t worry if you are low on budget, make your brain an asset! Good luck!

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